15th Mar 2013 by Admin
The newly formed, Fiat Chrysler Australia, has begun expanding its dealer network for Fiat and Alfa Romeo and Bellbowrie Motors is pleased that we have been selected to be the Fiat and Alfa Romeo dealership for the North Coast. So it is timely to provide you with a snapshot of what is happening.
Mid last year, following Fiat purchasing a piece of Chrysler, a new organisation, Fiat Chrysler Australia was set up to manage the two brands in Australia. Its focus has been on showing a greater focus and level of support for Australia and to selectively increase the number of dealerships. What effect this has had is to see dramatic decreases in pricing and a promise to increase the supply and number of models available for both Fiat and Alfa Romeo.
While Fiat Chrysler Australia will still manage the Chrysler and Jeep brands, they have set up an entirely different division to look after the Italian makes. This includes a new warehouse for spare parts and other supplies, ensuring there will be no spare part supply issues, which often hinders new pushes into Australia.
Below is a chart of what is promised for the Fiat brand over the next three years.
Again, immediate impacts of the new approach has been the significant price reductions with the entry price of the Alfa Romeo MiTo Progression going down $6,790, the Distinctive variant, reduced by $7,890 and the Quad Verde came down by $4,990.
Currently there are two cars available under the “Alfa” brand:
Gillette, as described by Alfa is where “design and technology have been fused with one hundred years of passion, technical excellence and success, putting Alfa Romeo at the cutting-edge of future sports cars. It is offered in three different models with different engine options.
The future plan for Alfa Romeo includes new models of the MiTo and Giulietta and the much anticipated 4C. The 4C started as a concept car and was unveiled at this month’s Geneva Motor Show. It will be offered with turbocharged motor, semi-automatic gearbox and acceleration of 0-60mph in less than 5 seconds. It will have limited availability as Alfa Romeo is expecting to sell 2,500 4Cs a year with 1,000 going to America, 1,000 to Europe and the remaining 500 being spread around the rest of the world.
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